Monday, September 28, 2009

Change By Design Review


I found this article while thinking about " What is digital design?" Although this is not specifically about digital design, this is a an article that ran in the New York Times on Sunday featuring the new Book "Change by Design"by Tim Brown the president and chief executive officer of IDEO, a design group based in Palo Alto, California. He has some interesting points about design and its purpose and constant changing state.

My favorite quote is: "Design thinking is an elusive concept, as Mr. Brown admits. His punchiest definition is that it is “about more than style.” In a nutshell, it involves the application of the traditional skills that designers develop, often without realizing, to identify problems and invent solutions in collaboration with experts from other disciplines, their clients and the people who will use the results."
The full article is here:
http://www.nytimes.com/2009/09/28/arts/28iht-design28.html?pagewanted=1&_r=1&ref=design

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