I found this article while thinking about " What is digital design?" Although this is not specifically about digital design, this is a an article that ran in the New York Times on Sunday featuring the new Book "Change by Design"by Tim Brown the president and chief executive officer of IDEO, a design group based in Palo Alto, California. He has some interesting points about design and its purpose and constant changing state.
My favorite quote is: "Design thinking is an elusive concept, as Mr. Brown admits. His punchiest definition is that it is “about more than style.” In a nutshell, it involves the application of the traditional skills that designers develop, often without realizing, to identify problems and invent solutions in collaboration with experts from other disciplines, their clients and the people who will use the results."
The full article is here:
http://www.nytimes.com/2009/09/28/arts/28iht-design28.html?pagewanted=1&_r=1&ref=design
This is an interview from Communications Art that I found that mentions our own Bob Gill. It is an interview with Stefan Poulos, the creative director at Discovery Creative, a multidisciplinary, award-winning, in-house agency producing advertising for Discovery Channel and its portfolio of brands.The interview is short but also offers some good basic advice for designers just starting out
I am not sure if you have heard but Target has launched a new design for their line of generic products. In the past the design aspect of generic brands did not exist as the idea was to be cheap and simple. With the recession in full swing and more and more consumers been forced to sacrifice the names brands they were once loyal to this is a brilliant campaign. By revamping their look, or rather creating an identity, they will attract more customers who want to save money but don't want to completely loose the essence of traditional name brands. Here are two articles about it.
http://motionographer.com/theater/shynola-coldplay-strawberry-swing/
